“Seasonality can also be fabricated, Baudrillard’s fourth stage of simulacrum: in the 90s Japan when I was a student, the marketing cycle for junk food from the product launch to the definite discontinuation was already three months. A lot of it was tied to seasons and particular occasions. For example, Harvest Moon burgers in Japanese McDonald’s would be phased in and out within a week.”
NN (via opit)
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